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Frequently asked QuestionS
What is tone of voice, and why does it matter?
Tone of voice is how your organisation sounds in writing. A clear, consistent tone helps people trust, understand and engage with your messages.
What’s included in your tone of voice service?
We define your tone, create a practical guide, and provide examples so your team can write with consistency across emails, intranet, video and more.
Who should be involved in a tone of voice project?
Usually internal comms, HR, marketing or leadership. Or anyone responsible for writing or signing off on internal content. We also speak to your people on what language and tone works for them; afterall, that’s who you are talking to.
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