Why creative Internal Comms are the secret sauce to a happier workplace

Let’s face it: internal communications aren’t always received that warmly by employees. We know they’re crucial for keeping everyone on the same page, but too often they end up being -let’s just say- less engaging than is ideal. But it doesn’t have to be that way! When done right, internal comms can actually be fun, creative, and a key ingredient in building a strong, connected, and collaborative company culture. And that’s where we come in at The Comms Guru. Creative internal comms are our bread and butter, and we’re here to show you why spicing things up is the way to go.

Take Google, for example. Google is renowned for its open and inclusive communication culture. They use a mix of platforms like Google Meet, Google Drive, and internal blogs to keep employees informed and engaged. The company holds regular "TGIF" (Thank God It’s Friday) meetings where employees can ask questions directly to executives, fostering transparency and a sense of inclusion. They also use creative storytelling through internal videos and newsletters to keep the team motivated and aligned.

Similarly, Spotify is a leader in using creative content to engage employees. They use podcasts and videos to share updates, ensuring the content is not only informative but also entertaining. Spotify also emphasises a flat communication structure, encouraging open dialogue across all levels of the company. Their approach to internal comms reflects their brand’s creative and vibrant culture.

So, how does a company start on that creative comms journey?

Engagement that actually works

Let’s be honest — no-one gets excited about reading a dull, corporate memo. But what if instead, you could engage your team with a fun video, an interactive quiz, or even a quick podcast episode? A strategy for creative internal comms is designed to grab attention and keep it, transforming communications from a chore into something your team actually looks forward to. And when employees are more engaged, they’re more likely to feel loyal and committed to the company.

Authenticity that resonates

Some might think that adding a bit of fun to internal comms dilutes the message, makes it less serious, or sullies the company’s brand somehow. But we’d argue the opposite—creative comms can actually make your messages more authentic. Take, for instance, a video message from your CEO. Seeing a leader speak directly, with all the nuance of tone and body language, is far more compelling than reading a dry email. It adds a layer of authenticity that words on a page or screen just can’t match.

Retention that sticks

Engaged employees are happy employees, and happy employees tend to stick around. By injecting creativity and personality into your internal communications, you’re not just delivering information—you’re creating a workplace culture where people want to stay. When employees feel valued and enjoy their work environment, they’re less likely to jump ship. It’s a win-win for everyone.

Clarity that captures

Complex info overload? We’ve all been there. Whether it’s company policies, procedures, or technical details, sometimes internal comms involve tricky content. But with a dash of creativity — think infographics, videos, or even clever analogies — you can make that info way more digestible. Visuals and creative storytelling make it easier for your team to understand and remember what they need to know. After all, a picture is worth a thousand words, right?

Creativity that spreads

We would argue that creative internal comms don’t just engage employees—they inspire them. When a company prioritises creativity, it sends a clear message that innovation is valued. This can encourage employees to think outside the box in their own roles, sparking a more collaborative and inventive workplace. The result? A team that’s constantly coming up with fresh ideas and solutions.

Advocacy that amplifies

When your employees are excited about where they work, they naturally become brand advocates. Creative comms show your team that you value and invest in them, which in turn makes them proud of their company. And when employees are proud, they’re more likely to spread the good word — inside and outside the workplace.

Inclusion that counts

Traditional corporate comms can sometimes feel a bit too formal or even alienating. But creative comms? They’re designed to be inclusive and accessible. By using different formats — like videos, graphics, and interactive content — you can reach employees of all learning styles and preferences. This ensures that everyone feels engaged and valued, no matter their background or experience.

So, if you think your internal comms could use a little spark, why not give us a shout? At Guru HQ, we’re all about helping you bring those creative ideas to life. Together, we can cook up something that’ll really hit the spot!